Louis Vuitton Introduces eLVes — A Bold New Fragrance Honouring Feminine Power

image courtesy of Louis Vuitton

Louis Vuitton’s latest olfactory creation, eLVes, is more than just a new perfume, it’s a celebration of women’s strength, individuality, and the quiet, unshakable courage it takes to forge your own path. Timeless yet fiercely modern, eLVes is a fragrant tribute to the dualities that define femininity.

Crafted by master perfumer Jacques Cavallier Belletrud, the scent opens with a lush floral heart, a sophisticated interplay of Bulgarian rose and Centifolia rose. But it’s the inclusion of lily of the valley that marks a breakthrough: long considered a silent note in perfumery, it now sings thanks to innovative extraction techniques developed in Grasse.

What unfolds is a composition that’s both soft and sharp, just like a rose with thorns. Beneath its floral surface lies a warm, amber-rich base that defies traditional gender codes. Once reserved for masculine blends, amber here brings depth, power, and sensuality. Rounded out with ambroxan and patchouli, eLVes leaves a hypnotic trail: a warm-meets-cool contrast that lingers on the skin like a second identity.

At its core, eLVes is a fragrance for those who move through the world unapologetically women who embrace their contradictions, carve out their own space, and redefine what it means to be strong.