text Linnea Ruiz Mutikainen
photography Sandra Myhrberg

all clothes Stine Goya jacket "Noreia" t-shirt "Margila" skirt "Sif" shoes "Butterfly" nose jewellery Ana Vivero tote bag "Rita"

all clothes Stine Goya shirt "Juno" dress "Naomi" socks "Verita" sunglasses "Cat Shield" shoes "Butterfly" plastic scarf In Crime Content

Trailblazing Danish designer Stine Goyahas upped the ante for contemporaryfashion of the North. Here, in conversa-tion with Odalisque, we dissect the pastand the present of the vibrant forerunner.

Dopamine dressing is buzzy, of the moment term gaining notable momentum in the ever-changing fashion landscape. The primary purpose spells well-being, presented through lively hues and bustling garments, in an ode to elevate one’s mood. Remarkably, its predecessor was brought up surrounded by zeitgeist muted Scandinavian minimalism. “Stine Goya first saw daylight because I wanted the distinction,” ponders Goya herself. “It was a conscious decision to challenge the fundamentally rooted fashion repertoire of the region.

”Born in tranquil Taarbæk, Goya’s childhood years bathed in Northern ease, with proximity to both flourishing greens and the sea. “When I turned 16, I really wanted to explore.” In Goya’s case, exploration translated into an undaunted year in Honduras, slowly shaping the foundation of a more eclectic agenda. “The cultural switch-up made me grow quickly. I had to take care of myself, continuously making responsible choices. It shaped my present day self.

”For Goya, the connection between fashion and curiosity is core. Starting as dress-up in her mother’s wardrobe to then crafting her first dress aged 9, an undeniable passion for the craftsmanship has always been there. “My vision has never changed. I wanted to design for myself while establishing a brand.”

all clothes Stine Goya shirt "Charlota" trousers "Amalie" skirt "Sif" hat typical from Canary Islands nose jewellery Ana Vivero shoes "Butterfly"

all clothes Stine Goya top "Una" panties Cecilia Rafael sunglasses "Cat Shield" bracelet Reserved shoes In Crime Content

LINNÉA: You’ve been in diverse roles within the fashion field; model, stylist, and editor. Why venture into fashion design?

STINE GOYA: It’s been a driving force since forever. Modeling pro-vided a thorough understanding of garments and their movement, whilemy editorial stint focused on curating looks. Fashion design blossomedinto my next, bigger vision. In hindsight, experiencing multiple areas before venturing into my own brand was a privilege.

L: I’ve read how you don’t consider yourself a typical Scandinavian designer.

SG: In 2006, when I founded the brand, Scandinavian fashion was strictly minimalist. I wanted to create a brand that truly set itself apart.Opting for the complete opposite, encouraging color and creativity, was quite the statement. It still is.

all clothes Stine Goya shirt "Juno" dress Celsia trousers "Fatou" nose jewellery Ana Vivero

L: How do you integrate sustainability into your crafting?

SG: It is fundamental to our business, present in every decision we make.Right now, sourcing responsible garments is our main target. Occasionally, it is quite a challenge. But the browsing process and all potential hurdles often birth unexpected creative turns.

L: Creative turns that seem to help distinguish Scandinavia on the fashion radar.

SG: There’s Copenhagen Fashion Week too, which has turned into a significant pillar of the fashion calendar. Its great success is directly correlated with endless demand. As long as the supply is there, and expands, we continue to gain momentum. The reach increases and so is visibility.We’re just seeing the beginning, particularly in terms of global expansion

all clothes Stine Goya blazer "Hanne" shirt "Charlota" dress "Stina" shoes Butterfly

L: What makes the Stine Goya AW23-collection standout?

SG: This collection, called Freeze, is inspired by Danish author Hans Christian Andersen and his fairy tale, The Snow Queen. There’s emotional value, being one of my childhood’s most defining tales, revisiting my life as of late. The storyline is progressive, challenging the male hero narrative by shining light on the bravery and power of female protagonists. I wanted to explore through a contemporary lens. The result is quite laissez-faire, inspired by the luxurious mountain tops ofAspen and all well-dressed women on the slopes. Think extravagant layering, out of proportion-shapes, and elevated dresses with a subtle touch of skiing.

all clothes Stine Goya shirt "Juno" dress Celsia trousers "Fatou" nose jewellery Ana Vivero

L: Any favorite detailing?

SG: I do love the sweetheart necklines. You get the feel of the frozen heart, fundamental in the tale, yet it is sharply juxtaposed with androgynous power-play silhouettes and oversized coats.

all clothes Stine Goya dress "Elena" gloves Reserved

L: What lies ahead for Stine Goya?

SG: We’re experiencing incomprehensible global growth and expansion.As much as Copenhagen and Scandinavia will always be our home, welust for the international field of play. We have set our sights abroad

all clothes Stine Goya t-shirt "Margila"

photography Sandra Myhrberg
text Linnea Ruiz Mutikainen
fashion & set design Maria Vinagre / In Crime Content
hair & makeup Elba Ahlbin
model Maria Pena
nose jewellery Ana Vivero / Mad Models
fashion assistant Mica Peleja
production assistant Carlos Ortega

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